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Adobe Systems reportedly in talks to acquire Marketo

on Sep 15, 2018 | 0 comments

By Taruka Srivastav

Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports.

According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business.

Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should th new deal progress.

Adobe previously bought e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 bn to bolster its Experience Cloud business.

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Source: The Drum