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Ads We Like: Nike weaves together sporting footage and social justice

on Jul 31, 2020 | 0 comments

By Imogen Watson

After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.

The third spot in Nike‘s ‘You Can’t Stop Us‘ campaign, the film utilizes a split-screen to seamlessly illustrate the parallels between sports, and between the social causes many top athletes stand for. The 53 stars featured include a number of famous faces including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

To produce the film, Wieden+Kennedy‘s creative team searched through 4,000 pieces Read full story ›

Source: The Drum