By Kyle O'Brien
Chickens might seem fairly docile, but when they have to defend their own, they know how to fight back. In a campaign for Vital Farms, those fighting tactics include angry dialing and voodoo dolls.
The campaign, ‘Ruffled Feathers’ from Preacher for Vital Farms, a pasture-raised egg brand, shows the brand’s hens getting angry that their sisters at other so-called ‘cage-free’ and ‘free range’ egg companies are actually penned in.
As Vital Farms grew, it stood in the large shadow of the less humane cage-free and free-range egg companies, which led to Preacher’s previous, and successful campaign, ‘Bullsh*t-Free Eggs.’ That blunt Read full story ›
Source: The Drum