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Ads We Like: Vital Farms ruffles feathers about cage-free eggs with angry hens

on Mar 29, 2019 | 0 comments

By Kyle O'Brien

Chickens might seem fairly docile, but when they have to defend their own, they know how to fight back. In a campaign for Vital Farms, those fighting tactics include angry dialing and voodoo dolls.

The campaign, ‘Ruffled Feathers’ from Preacher for Vital Farms, a pasture-raised egg brand, shows the brand’s hens getting angry that their sisters at other so-called ‘cage-free’ and ‘free range’ egg companies are actually penned in.

As Vital Farms grew, it stood in the large shadow of the less humane cage-free and free-range egg companies, which led to Preacher’s previous, and successful campaign, ‘Bullsh*t-Free Eggs.’ That blunt Read full story ›

Source: The Drum