By Shawn Lim

Iran will add more advertising dollars than any other country over the next three years, with adspend in the Western Asian country set to grow by US $713 million between 2017 and 2020, to reach US $2.117m.

This is according to Zenith‘s ‘Thirty Rising Media Markets’ report, which identified 30 up-and-coming advertising markets that are developing quickly and are starting to rival the scale of some of the established 81 markets.

The report found the lifting of international sanctions in January 2016 kick-started Iran’s economic growth and began its reintegration into the global economy, providing a powerful stimulus to the Read full story ›

Source: The Drum