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Advertisers fled, now its audience has too – who is GB News really reaching?

on Jul 5, 2021 | 0 comments

By Amelia Brophy

Last week, viewing figures for GB News plummeted from a peak of 2.2 million to just over 1 million. It begs the question – who is its audience? YouGov looks at the data.

Andrew Neil launched GB News with a pledge to avoid following the “metropolitan mindset that already dominates so much of our media”. The veteran broadcaster also said the channel would be “proud to be British”.

GB News may have successfully identified a gap in the market. YouGov polling from earlier this year showed that more than a quarter of Britons (27%) think the quality of news reporting Read full story ›

Source: The Drum