By Jennifer Faull

Adyoulike, a native technology platform and network, has acquired Content Amp as part of a drive to “seize the buzz” around native advertising.

The French network has not disclosed the value of the acquisition, but it is the first in a series of planned European buyouts.

Content Amp, a native distribution and content service, is the first UK acquisition. It had a turnover in 2013 of $5m and has rebranded as Adyoulike UK with founders, Francis Turner and Dale Lovell, joining the Adyoulike management board and running the UK division of Adyoulike.

“In Content Amp we have identified an experienced team Read full story ›

Source: The Drum