By John Glenday

AEG and SSE have signed a decade long naming rights deal with Wembley Arena which will see the famous London venue renamed as the SSE Arena from 1 June.

Money raised from this partnership will be funnelled into a general upgrade of foyer and concourse areas together with the creation of SSE customer lounges.

Tom Miserendino, CEO, AEG Europe commented: “Wembley is one of the world’s most iconic venues, steeped in history with some of the greatest artists having performed under its roof. Over the last few years however, the venue landscape in the UK and Europe has changed with many more Read full story ›

Source: The Drum