By Chloe Rees

The challenge of Tokyo 2021 is to deliver an authentic message across diverse cultural contexts all on a global scale and in the appropriate language, says Chloe Rees, the account director for Singapore at Flashtalking.

The 2020 Tokyo Olympics were destined to be a landmark event for Asia Pacific marketers. The 2021 Tokyo Olympics are even higher stakes.

The Olympics remain an unparalleled opportunity for global advertisers, providing the means to reach a diverse, engaged, and massive international audience over two straight weeks. Tokyo 2020 was shaping up to be a record year for broadcasters, too, with network sponsorships selling out Read full story ›

Source: The Drum