AIA has launched a campaign to promote the benefits of sleep to Asian people, where many believe sleep should be sacrificed in order to get ahead.
The One More Hour campaign, by BBDO Singapore, spans across video, social and print, with character-led brand videos and top tips from AIA talent, including David Beckham, Tottenham Hotspur and Jeremy Pang.
The two brand videos pose the question ‘who will you be when you wake up?’, with one story showing the story of a family that struggles to wake up when their child wakes up each morning. By being more Read full story ›
Source: The Drum