20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant.
The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers ‘The path to paradise begins in hell’, it will likely spring up globally in OOH buys to promote the movie.
Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences of the franchise’s roots, by featuring the Xenomorph aliens.
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Source: The Drum
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