All to play for: how brands can win big with in-game advertising
In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full potential. The Drum sat down with Gameloft for brands, owner of the world’s biggest integrated in-game advertising ecosystem, to find out how brands can supercharge gaming success.
In-game advertising has never looked so good. Gaming has become a dominant cultural and commercial force – bigger than music and film combined. And, with 3.2 billion global players and here
Source: The Drum
