Alton Towers Resort teams with P&G to launch CBeebies Land
Alton Towers Resort is partnering with Procter & Gamble in a fully integrated national campaign that will see a half price entry offer to the park feature across six family brands including Ariel, Bold, Pampers, Fairy Non-Bio and Lenor.
The partnership, developed by independent marketing agency Mediator, aims to attract young families to the new CBeebies Land which opens at Alton Towers Resort on 24th May. Young viewers of the digital TV channel will get a chance to step into the world of CBeebies and meet some of their favourite characters.
Procter & Gamble will run the promotion across Read full story ›
Source: The Drum
