By Ishbel Macleod

Alzheimer’s Society has appointed LIDA to creating a series of campaigns that aim to increase the acquisition of new supporters and grow its mass participation events.

Appointed following a competitive pitch managed by Freestyle Marketing, LIDA will now begin its work with an acquisition campaign to secure increased support.

Jon Bodenham, fundraising director of Alzheimer’s Society, commented on the hire: “Dementia is arguably the largest health issue we currently face as a society; however charitable support does not currently reflect this. LIDA’s direct and digital reputation and experience in developing and delivering effective, strategic campaigns speaks volumes and we were impressed by Read full story ›

Source: The Drum