Lingerie advertisements have been a taboo in India for a long time. To the extent that for a very long time many pronounced ‘lingerie’ as ‘Ling-ari.’
However, there has been a considerable positive shift in the cultural mindset of Indians where they have become more accepting towards women-related brands. The brands are furthering their cause by taking lingerie advertisement online.
Asian lingerie brand Amanté is one such brand which has rolled out television advertisements and has also organised a lingerie fashion show to cater to the demands of Indian women.
Amanté was also one of the first lingerie brands to partner Read full story ›
Source: The Drum
Industry News