The strain on the world’s largest online retailer has created new, tricky challenges for brands. Travis Johnson of marketplace consultants Podean explains what is happening, why and what brands need to do about it before the holiday rush hits.
The impact that Covid-19 has had on e-commerce, and on the 800-pound-gorilla that is Amazon, has been profound. According to Bank of America estimates, 44% of US e-commerce spend goes to Amazon and its Q2 earnings showed an increase of 40% – all this while dozens of bricks-and-mortar retailers file for bankruptcy.
But all that growth has not come Read full story ›
Source: The Drum