Amazon is reportedly exploring the possibility of bringing augmented or virtual reality in-store to allow consumers to visualize what products will look like in their homes.
According to the New York Times the tech giant is looking to open brick-and-mortar stores to sell home appliances and furniture. Citing a “person briefed on the discussions” the Times claimed that the Seattle-based giant is considering using VR or AR to help customers picture what furniture will look like in situ.
The source has said the shops will have a heavy emphasis on Amazon devices and services like the Read full story ›
Source: The Drum
Industry News