By Nesh Pillay

American Greeting’s sub-brand, justWink, has created a shareable emoji of a taco to coincide with the launch of Apple Watch.

The emoji, called the ‘Wink’ is available on Apple Watch today as part of the justWink app.

In order to promote the product, American Greetings has set up taco trucks outside Apple Stores around New York City for the weekend.

At the trucks, shoppers are able to pick up free tacos and enter to win prizes – including an Apple gift card.

Consumers who don’t have an Apple Watch can access the emoji through their phones.

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Source: The Drum