Electrical brand Anchor by Panasonic is using humor to gain attention from the ‘selfie-obsessed’ social media generation in a bid to highlight the durability of its switches.
The campaign titled ‘The Naye India ke badte load ke liye’ (For New India’s increasing load) features the protagonist trying to break the Internet and become ‘viral’ on social media while using and even abusing the switches to fulfill his mission. However, what people notice are the sturdy switches instead of him and start commenting about the same.
The campaign is created by Leo Burnett India.
Vivek Sharma, managing director, Panasonic Life Solutions said: “We Read full story ›
Source: The Drum