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Apple’s Chinese New Year ad focuses on a single mother’s family story

on Jan 13, 2020 | 0 comments

By Charlotte McEleny

Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations of women in a family and how breaking from cultural convention impacts them on Chinese New Year.

For the past few years, Apple has written a poignant family-related story around Chinese New Year and used the technology within its phones to show how professional content can be made only using a mobile phone.

The ads can be viewed on Apple’s Youku channel.

For 2020, the story is called ‘Daughter’ and is Read full story ›

Source: The Drum