The influencer marketing industry is on track to be worth $15bn by 2022, with many mass-market and ultra-luxury brands alike considering influencers as a crucial part of their social strategy.
Despite this, more and more of us are starting to experience influencer fatigue, with just 3% of consumers found to be influenced by celebrity influencers to purchase specific products in a recent study, and influencer engagement rates taking a hit on Instagram in recent years.
Why traditional influencer marketing no longer aligns with HNW and UHNW brands
In the luxury market, using influencers has always been fraught Read full story ›
Source: The Drum
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