By Craig McGill

PR – Public Relations or Press Relations. No matter what way you look at it, it’s fairly defining. But just as the industry was late in the move to digital and social, is it about to miss the next big thing – staff as a huge PR machine?

For too long, staff have been neglected when compared to other stakeholders like customers and investors with staff engagement often treated as an in-house matter, something for the internal comms team to deal with.

But with the advent of social media, instant communication and people doing what they’ve always done – talking about Read full story ›

Source: The Drum