The Advertising Research Foundation (ARF) has been investigating research firm Cambridge Analytica, as a result of the developing stories surrounding it in regards to the 2016 US presidential election, The Drum has learned.
In 2017, the research firm won one of the ARF’s David Ogilvy Awards, which honor companies, brands and agencies that take creative approaches to analytics, consumer insights and partnerships with creative teams. Cambridge had recieved a gold honor in the ‘big data’ category, pulling info from groups of undecided female voters in order to help Donald Trump win in November of the previous year.
Cambridge Analytica had been a Read full story ›
Source: The Drum