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ASA bans two misleading Bupa Insurance cancer ads

on Mar 31, 2015 | 0 comments

By John McCarthy

The Advertising Standards Agency (ASA) has banned two Bupa Insurance ads which appeared on TV and video on demand services for implying it granted patients a higher chance of surviving cancer.

Two Bupa ads which featured a testimonial voice-over claiming the service “probably saved my life” received 25 complaints for implying Bupa granted patients a greater chance of cancer survival.

The voiceover stated: “Growing up my family always had Bupa health insurance. It probably saved my life.

“At 27 I was diagnosed with breast cancer. Straight away a specialist Bupa team were there for me. They found a hospital to be near mum Read full story ›

Source: The Drum