By Staff Writer

Asda has launched a new YouTube channel aimed at mums, utilising popular video bloggers to come up with content for the channel.

The initial content for the Mum’s Eye View channel is being produced by Zoella, Tanya Burr and Pixiwoo – all established YouTube content creators with a high number of subscribers.

Asda, alongside YouTube talent management company Gleam Futures, will also be searching for new talent to join the channel.

The channel is designed to resonate with a largely female audience aged between 25-45, with young families.

Dom Burch, head of social at Asda, said: “Rather than employing talent to appear on Read full story ›

Source: The Drum