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‘Attracting a new generation of beauty lovers’: inside L’Oréal’s experiential China store

on May 31, 2021 | 0 comments

By Shawn Lim

There has been a huge growth of e-commerce due to the Covid-19 pandemic, which has exacerbated the weak demand for offline shopping as people stay at home because of lockdown restrictions. So why is L’Oréal bucking the trend with a new concept store in China?

As the role of offline retail destinations is shifting from a traditional point of purchase to spaces that prioritize delivering unique experiences and customer interactions, French cosmetics giant L’Oréal wants to become a leader in this new form of retail.

It recently opened its first-ever concept store in China in May, located in the heart of Shanghai’s Read full story ›

Source: The Drum