By Thomas Hobbs

The iconic 4×4 car brand launched the AR campaign back in December in collaboration with digital marketing firm LIDA. It provided showroom customers with headsets to create the illusion of a life-sized digital preview within dealerships that did not yet have a physical model on display.

“The AR campaign was a massive success and we are expecting big sales for the Discovery Sport in 2015,” Schwab told Marketing Week. “Augmented reality is allowing us as an industry to replicate the showroom experience, sometimes on people’s phones.”

Over recent months, car brands including Fiat and Ford have also used augmented Read full story ›

Source: Marketing Week