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'Create content people want to see': Beyond the Brief featuring Steve Radick, Brunner

on May 26, 2017

By Bennett D. Bennett Advertising courses — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors. A perfect example of this: the Pittsburgh agency’s...

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Apple co-founder Steve Wozniak says he tries to ‘avoid Google and Facebook’

on May 26, 2017

By Minda Smiley Apple co-founder Steve Wozniak is not a fan of the advertising-driven models of Facebook and Google. Speaking at C2 Montreal, Wozniak said that he tries to “avoid Google and Facebook” in his life, although admitted that he does use Google Calendar. Wozniak told the audience that the reason he chooses to stay off of the two popular platforms is...

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The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

on May 26, 2017

By Tony Connelly The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars. The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season. Under the terms of the...

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Go Outside celebrates a decade in Brazil by producing a magazine in the great outdoors

on May 26, 2017

By Kyle O'Brien Go Outside is a magazine that brings the best of the outdoor universe to its readers, and to celebrate a decade of its publication in Brazil, it decided to live up to its own name with a special edition: The Outside Edition. The idea for the edition was simple: produce a magazine entirely outside, at the same time and place where its articles...

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Deutsch appoints Rob Campbell as chief strategy officer

on May 26, 2017

By Minda Smiley Deutsch has announced that Rob Campbell will be joining the agency’s LA office as chief strategy officer and partner. Campbell joins Deutsch from Wieden + Kennedy Shanghai, where he spent the last seven years as the agency’s head of planning. He fills a role that has been vacant since former LA chief strategy officer Colin Drummond left...

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