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Ad of the Day: Patagonia wants to start a community-led energy revolution in the UK

on Apr 16, 2021

By Ellen Ormesher Outdoor brand Patagonia is continuing its mission to keep its customers eco-conscious through its latest environmental campaign, ‘We the Power’, which encourages citizens to imagine a new energy system that is local, community-owned, renewable, and rooted in bringing social and economic benefits to local communities. In the UK, this would mean boosting the grassroots networks that are already taking shape and driving legislative change to ensure communities can financially benefit from producing their own renewable energy. Currently, UK law differs from mainland Europe in that there are restrictions on harvesting and selling energy to your community. Not-for-profit organizations such as Power Read full story › Source: The Drum...

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Dulux ‘deeply sorry’ for mocking Tottenham after being unveiled as club sponsor

on Apr 16, 2021

By John Glenday Dulux has issued an apology after painting itself into a corner over mocking remarks aimed at Premier League football club Tottenham Hotspur, hours after being signed as the club’s new sponsor. The paint brand expressed itself to be ‘deeply sorry’ for colorful social media posts denigrating the team’s performance and vowed that the incident would not be whitewashed. Show me entity :: 36639 Among the eyebrow-raising responses was an image posted by Dulux UK depicting an unused trophy cabinet for sale, together with a suggestion that the paint brand’s shaggy four-legged mascot could do a better job as Read full story › Source: The Drum...

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Business on the Move, featuring Purplebricks, Shutterstock, Asda and more

on Apr 16, 2021

By Staff Writer Another week another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Purplebricks, Shutterstock, Asda and more. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection. If you’ve Read full story › Source: The Drum...

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Cinema advertising post-pandemic: what does the future hold for the silver screen?

on Apr 16, 2021

By Chris Sutcliffe With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover? Cinema’s appeal is so much broader than the film being projected on to the screen. The communal experience of shared viewing – regardless of the quality of the movie – is something that’s hard to replicate, for studios and brands alike. It’s no Read full story › Source: The Drum...

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upGrad CEO shares the edtech company's playbook on standing out in the attention economy

on Apr 16, 2021

By amit bapna upGrad, an Indian edtech company specialising in higher education courses has been on a growth path since its launch in 2015 and emerged as South Asia’s largest player. The Drum speaks to upGrad CEO Arjun Mohan about the brand’s plans, life after repositioning last year and the expectations from the current face of the brand: a donkey. How has upGrad managed to fight the battle of tech-product messaging getting lost in a sea of sameness? To make our brand stand out in the attention economy, we did not want to make the mistake of setting our benchmarks on our previous campaigns. We Read full story › Source: The Drum...

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