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Yoplait teams up with Olympian Sky Brown: ‘I want to inspire kids with my skateboarding’

on Aug 5, 2021

By Amy Houston Yoplait, the creator of Frubes and Petis Filous yogurts, has teamed up with Team GB Olympic skateboarding sensation Sky Brown and marketing agency Digital Voices for its new ‘Moments of Gold’ campaign. The series of YouTube Shorts will see Yoplait collaborate with family content creators and the superstar skateboarder to evoke the spirit of the Olympics and inspire consumers to get the right daily nutrition to lead active and happy lives. Speaking of her involvement in the video platform’s ‘first branded YouTube Shorts channel’, Brown said: “As someone with my own YouTube channel, I was thrilled to join Yoplait for this Read full story › Source: The Drum...

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No Zoom Zone: what happened when this agency called time on video conferencing?

on Aug 5, 2021

By Sam Bradley Agencies across the industry are reimagining what work looks like. Will remote workers return? Can team cultures survive long-distance relationships? And will agency bosses keep their promises? In the wake of the pandemic, we explore the different ways agencies are evolving to meet the needs of staff and clients in a changed world. Trouserless, low-resolution video calls are here to stay. And while that fact will cheer the shareholders of video conferencing company Zoom (and those of athleisure manufacturers), it means the attendant miseries of endless virtual meetings are also likely to stick around. ‘Zoom fatigue’, the exhaustion incurred from Read full story › Source: The Drum...

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DeversiFi appoints Threepipe as retained digital agency partner

on Aug 5, 2021

Following a competitive pitch, DeversiFi, a Layer two Decentralized Finance (DeFi) trading platform, has appointed Threepipe as its retained digital agency as it looks to widen its appeal to small and mid-sized investors. DeversiFi provides access to trading, earning yield and the sending of tokens through one easy-to-use interface, and brings to life a high-performance DeFi trading experience without paying high gas fees. It offers a hub to invest, swap, send and lend tokens without the friction and cost of Layer one. Threepipe will be working with DeversiFi providing paid search and analytics support to the fast-growing platform. Jim Hawker, co-founder Read full story › Source: The Drum...

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Putting the ‘i’ in advertising: Why creative should be personal, purposeful & in print

on Aug 4, 2021

By Jenni Baker “Be the change that you wish to see in the world”. The famous quote attributed to Mahatma Ghandi is as true for advertisers today as it is for the next generation of creative student talent coming through the ranks. They want to see positive change – and that is what’s driving their creative ambitions towards more human, personal advertising that reflects the expectations of the new consumer. Despite the anxiety and mental strain experienced by student graduates completing their final year degree courses during a global pandemic, many have turned these challenges into an opportunity to showcase their Read full story › Source: The Drum...

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How do you solve a problem like... putting the laughter back into ads?

on Aug 4, 2021

By Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we carry on the discussion and ask how creatives can make ads funny again. Humor has always been a great way to stand out. Most of the public’s ‘best-loved’ ads are the ones that make them laugh, and despite the fact that consumer surveys tell us punters want to hear from brands with purpose, we know they’re also getting tired of slam poetry about savings accounts. So, how do you lend a previously po-faced brand a sense of humor? What’s the secret Read full story › Source: The Drum...

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