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Theresa May stands down as Brexit uncertainty still looms over UK ad industry

on May 24, 2019

By John McCarthy Theresa May is to stand down as the prime minister of the UK by 7 June, opening up a leadership battle in her party and potentially a general election. Speaking on Friday 24 May, May said she has “deep regret” at not being able to deliver a feasible Brexit deal. She said she had done “everything I can” to garner cross party support for her deal but had reached a point where it was now in the “best interests of the country for a new prime minister to lead that effort”. The future economic prospects of the nation remain Read full story › Source: The Drum...

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Alice Tonge on departing 4Creative: 'Leave a party with your lipstick fresh'

on May 24, 2019

By Imogen Watson “A friend of mine said to me ‘leave a party with your lipstick fresh’,” says Alice Tonge when The Drum catches up with her, one month after she announced that she will step down as head of Channel 4’s in-house agency 4Creative this summer, after 15 years with the business. When Tonge announced her departure in April, she said she was taking a short break before moving onto her next role. “I want a fucking holiday if I’m honest,” she admits. “After 15 years I deserve a holiday.” After taking a year to spend with her daughter before she begins primary Read full story › Source: The Drum...

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Amazon Prime brings the apocalypse to Times Square with AR disaster ad for Good Omens

on May 24, 2019

By John McCarthy Amazon Prime has brought the apocalypse to Times Square, New York with an augmented reality digital out of home ad promoting its new show Good Omens. To draw attention to its new star-studded original show, it is using AR to bring disaster to the streets of New York. The subscription TV service and Netflix rival ran the takeover to rain doom upon commuters. A camera attached to the billboard in question saw doomsday scenarios unfurled around like Kraken tentacles, UFOs and giant fish raining down. The show is based upon the Good Omens novel from Terry Pratchett and Neil Gaiman, Read full story › Source: The Drum...

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BP celebrates 100 years in Australia with mobile game and promotional campaign

on May 23, 2019

By Stephen Lepitak To commemorate a century in Australia, BP has released the BP Run mobile game app which will be promoted using an accompanying above-the-line campaign. ‘The Great Aussie BP Run’ has been created by WPP’s Team Energy, which brings together talent from Ogilvy, Geometry, Millipede and Mindshare and will feature an app that allows customers to win from 250,000 prizes which can be claimed from the country’s BP stores. Supporting the game will be a television campaign, outdoor, radio, social media and point of sale activity. Customers can also enter a $1000 cash draw each day, where they will receive a game Read full story › Source: The Drum...

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Starbucks drives further business transformation with introduction of store pre-visit order app

on May 23, 2019

By Stephen Lepitak Starbucks Now, a mobile order and payment service, has been released by the coffee giant across 300 stores in Beijing and Shanghai. The feature, available through Starbucks Rewards, will allow customers to place orders in advance of their visits to a Starbucks store and will be further rolled-out across China over the coming year. The app features GPS functionality in order to allow users to select their nearest store as well as to customize a beverage, select a food offering, view order time, and pay. Starbucks Rewards members will also be incentivized to use the Read full story › Source: The Drum...

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