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on Dec 8, 2023

By Webb Wright The new ad, created by BBDO, seeks to refocus attention away from the flashiness of AI and towards the technology’s practical business applications. Generative AI exploded onto the cultural scene in 2023. Many of us oohed and aahed at its ability to create fluid prose, generate photorealistic images, and write code, among other uses. The sudden rise of the technology – sparked in large measure by the November 2022 release of ChatGPT – has caused many people to reconsider their understanding of the power and peril presented by AI. With AI hype in full swing over the past several months, brands Read full story › Source: The Drum...

on Dec 8, 2023

By Andy Devey Marketers, grappling with the complexity of managing campaigns across numerous channels, find relief in AI-driven predictive budget allocation, says Andy Devey (senior director of product marketing, Smartly.io). Here’s why. Marketers today are tasked with delivering campaign results across an increasing number of channels, with 51% of companies using at least eight channels to interact with their customers and 79% reporting that it’s crucial to have a cross-channel overview of performance and business impact in order to make the best decisions. In a fragmented advertising landscape, allocating budget efficiently across channels in real time, to see a positive return on ad spend is Read full story › Source: The Drum...

on Dec 8, 2023

By Kendra Barnett The entertainment giant teamed up with developer studio The Gang to create a one-of-a-kind underwater simulation. To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner Bros Pictures has launched an immersive Roblox gaming experience. The virtual world, dubbed ‘Aquaman Simulator – The Lost Kingdom,’ is a virtual recreation of the film’s Kingdom of Atlantis. Users can immerse themselves in the underwater city, taking on special challenges, discovering magical creatures and characters with their friends and defending the kingdom from enemies using trident Read full story › Source: The Drum...

on Dec 8, 2023

By Kendra Barnett These are the campaigns that broke through the noise across all 15 shows in The Drum’s 2023 Awards Festival. The Drum’s 2023 Awards Festival has spanned 10 days across 15 areas – from Social Media to B2B. The competition this year was fiercer than ever, with hundreds of entries from the world’s top marketers and advertisers. Here are our editors’ top 20 selections from the festival. 1. ‘Data Tienda’ by DDB Latina & DDB México for WeCapital Video of WeCapital, Data tienda, DDB Mexico Loading… Financial institution WeCapital saw an opportunity to enable low-income Mexican Read full story › Source: The Drum...

on Dec 8, 2023

By June Archbold Bristol’s the home of Banksy, pies and one of Britain’s favorite bridges. And, as it turns out, some great marketing agencies. This week, we turn to the south west of England to take a look at which Bristolian agencies come endorsed by marketers, based on data from The Drum Recommends. For those unfamiliar, The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey Read full story › Source: The Drum...