By Marianne Vendelbo Trust is a hard-won commodity in marketing. Marianne Vendelbo at Sparks explains the obstacles the medtech sector must consider – and how to overcome them. In today’s world, in which misinformation runs rampant and new technologies emerge daily, the life sciences industry is locked in a battle for trust. Patients and healthcare professionals alike are increasingly skeptical of technological advancements. At the heart of the issue is the tension between breakthrough technologies like AI, robotics, and machine learning, and the need to protect consumer data privacy. As medtech evolves, so do concerns about privacy, ethics, and transparency. Read more <a target=_blank Read full story › Source: The Drum...
Read MoreBy Gordon Young The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by something far less fizzy: tariffs. As the US ramps up import levies on everything from aluminum to flavor concentrates, the battlefield has shifted. It’s not just about who has the biggest ad budget – it’s about who built the most resilient supply chain. And right now, PepsiCo is learning that even a half-century-old tax strategy can turn into a costly liability overnight. According to The Wall Street Journal, nearly all of the concentrate used for US Pepsi and Mountain Dew Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Meet the judges of here Read full story › Source: The Drum...
Read MoreBy Amy Houston From performing arts in Pittsburgh to leading campaigns for Amazon and Redbull, Leasure has always sought deeper meaning – both personally and professionally. In this week’s My Creative Career, she shares how a lifelong curiosity continues to shape her unique approach to brand storytelling. As a managing director, journalist, public speaker, and performer Nomi Leasure’s career has been far reaching. Growing up in Pittsburgh, Philadelphia, the youngster delved into creativity and attended the city’s High School for the Creative and Performing Arts. “I grew up in galleries,” she tells me. “My parents are two social workers who met on the Great Peace Read full story › Source: The Drum...
Read MoreBy Gerry Farrell Gerry Farrell has lost a lot of pitching. In his latest Madman column, he pontificates on how best to win. No mammoths were slain during the production of this opinion. I still remember my very first creative pitch. It was an anti-smoking project. Every agency in Scotland was in for it, including mine, Hall Advertising. Read more here Read full story › Source: The Drum...
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