Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts by admin

How publishers are getting around the branded content slump

on Oct 1, 2020

By John McCarthy As the pandemic cuts into publishers’ revenue streams from every angle, branded content divisions have gone from prize products to problem children. The Drum explores how the industry’s biggest content houses are circumventing the branded content winter. 2020 was supposed to be the year that publishers cracked branded content and diversified their revenue streams. Research from Polar claimed that global spend on digital branded content was to double from $7bn in 2018 to $13.4bn this year – but that hasn’t quite happened. Six months later and CNN, the Telegraph, and The Atlantic, among others, Read full story › Source: The Drum...

Read More

Why APAC broadcasters are using Facebook Watch to reach untapped audiences

on Oct 1, 2020

By Shawn Lim Facebook launched its VOD Watch feature globally in 2018 and claims that more than 1.25 billion people have visited it every month since to engage with content. The Drum speaks to two Facebook broadcast partners in Asia Pacific to find out what they are doing on the video service. In APAC, Facebook’s inaugural Ace Creators program has been bringing together talent from across the region to learn how to build compelling video content, grow their presence and monetize on Facebook. Among that talent are Erwan Heussaff, from the Philippines, and the global creator Nuseir Yassin (AKA Nas Daily), who are launching their Read full story › Source: The Drum...

Read More

London Advertising campaign overtakes other agencies in new Populus poll

on Sep 30, 2020

In a Populus pre and post-poll of awareness of UK ad agencies among over 2,000 members of the public, London Advertising demonstrated the power of its ad TV and outdoor campaign to promote its own brand with an outstanding set of results. London Advertising launched a major national campaign between July 6-31st with ten TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky TV and super-premium digital posters across the UK. Lord Cooper, founding partner of Populus, said: “Amongst the public, brand awareness of London Advertising rose by an impressive 50% in just a month. “London Advertising Read full story › Source: The Drum...

Read More

Who should be crowned Global Marketer of the Year 2020? WFA and The Drum start search

on Sep 30, 2020

By Staff Writer In a challenging year, what marketer — global or regional — has transformed the industry by inspiring their team; adapting effectively to the new normal; and creating a brand strategy that has made a difference to both society and their own business? For the third year in a row, the World Federation of Advertisers (WFA) and The Drum are asking this very question as they partner once more to find the Global Marketer of the Year. “This has been a hugely challenging year for marketers but also one where the very best have demonstrated the difference that great leadership can Read full story › Source: The Drum...

Read More

The pros and cons of virtual pitching

on Sep 30, 2020

By Debbie Morrison In the third of a four-part series on virtual pitching, Debbie Morrison, Ebiquity’s managing director, global events and partnerships, sets out the pros and cons of taking the pitch process online. Having helped advertisers lead agency pitches for more than 30 years, I know first-hand that confidence in the pitch process is hugely important for brands. Pitching is something most brands do rarely, so they’re often unsure of up-to-date processes and practices. The coronavirus pandemic has provided an uninvited if long-overdue opportunity to bring pitching into the digital age. From our conversations with brands and agencies who have been through Read full story › Source: The Drum...

Read More