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Making creative work the opposite way

on Nov 11, 2019

By graham daldry Somebody once said that if you can’t think of a solution to a problem, try to solve the opposite problem instead. The Should’ve campaign is a good example of this. I was briefed to come up with a sign-off line that ‘owned optics’. Previous attempts to do this had resulted in things like ‘The UK’s favourite optician’ or ‘4 million sight tests every year’, which nobody ever liked, recognised or remembered. Notseeing clearly was, and still is, immediately much more interesting. It isn’t always how we approach things, of course, but it does give an insight into how we Read full story › Source: The Drum...

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Not good enough: why Standard Chartered is taking on gender equality in finance

on Nov 11, 2019

By Charlotte McEleny Standard Chartered’s latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on gender inequality in finance. Standard Chartered refreshed its ‘Here For Good’ commitment in 2018, pledging to take action against the things it believes are still not good enough. The launch campaign saw the business use its technology and resources to stop illegal animal poaching by helping authorities track the money. The latest ad, by TBWASingapore, follows Standard Chartered’s commitment to increase the number of senior roles filled by women to Read full story › Source: The Drum...

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Myer launches interactive stocking to play on Australia's distance from the North Pole

on Nov 11, 2019

By Charlotte McEleny Australian department store Myer has launched a campaign with a film that explores the distance between Santa Claus in the North Pole and Australia. The campaign also sees the creation of a tech-enabled Christmas stocking that helps Santa Claus navigate to Australia. Contrary to the traditional picture of Christmas in the Northern Hemisphere, with cold nights and fires at home, Australian Christmases are often spent away from home at the beach. Myer has decided the focus for its festive campaign would be the idea that ‘Christmas is where we are’. The main film tells the story of a Read full story › Source: The Drum...

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Unicef enlists Tea Leoni to highlight the organization’s 13,000 workers

on Nov 8, 2019

By Kyle O'Brien In 1947, actor Téa Leoni’s grandmother co-founded Unicef USA. Now, the actress is voicing the organization’s end-of-year fundraising campaign, helping call attention to the tireless, and often dangerous, work its 13,000 workers around the world do to keep children and families safe and nourished. Leoni’s grandmother, Helenka Pantaleoni, co-founded Unicef USA and served as its president for 25 years. Her father Anthony Pantaleoni also previously served as its board chair. Leoni has memories of trick-or-treating for Unicef as a child, and she was appointed a Unicef Ambassador in 2001. The ‘We Won’t Stop’ campaign features a hero video voiced by Leoni. Read full story › Source: The Drum...

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#foodporn: Social media is the future of food

on Nov 8, 2019

By John Edwards Award-winning media publisher, Social Chain, have released their latest data-driven insights report, ‘The Flavour of Social’, an exploration into the world of food and social media. Social Chain owns and operates Love Food, one of the largest social-first food publishers in the UK with over 10million followers across social, and with this wealth of data have deducted how foodies interact with social content and how this influences their consumer habits. With the UK government reporting consumer spending of food, drink and hospitality above £226bn in 2018, it has never been more important for brands and Read full story › Source: The Drum...

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