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Execs from Netflix, Disney and Formula One Group join Singapore media council

on Dec 3, 2019

By Charlotte McEleny A new council has been formed, comprising of senior executives from major media businesses, as part of the Singapore government-led Singapore Media Festival. The Media International Advisory Council will convene annually as part of the festival and the inaugural group features execs from Disney, Netflix and Formula One Group. The full list of names include; Alvin W. Sariaatmadja, president director of PT Elang Mahkota Teknologi Tbk (Emtek), Bill Holmes, chief business development officer of Netflix, Chase Carey, chief executive officer and executive chairman of Formula One Group, Chatri Sityodtong, founder, chairman and chief executive officer of One Championship, Dr Read full story › Source: The Drum...

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Optus allows people to donate data to the less fortunate to bridge the digital divide

on Dec 2, 2019

By Charlotte McEleny Australian telco Optus has launched a campaign that will let its customers donate their mobile data to young people who can’t afford it. The ‘donate your data’ project will try and help bridge the digital divide for over 1.1 million young people living in poverty in Australia. The launch partners include charities The Smith Family and the KARI Foundation, who will help Optus give free sim cards to young people. Each card will have unlimited national standard talk and text and 10GB data for use in Australia, with additional data donated by Optus customers. Optus deputy chief executive officer, Read full story › Source: The Drum...

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'It's inspiring': Reach events chief Michelle Linekar talks organising The Pride of Britain Awards

on Dec 2, 2019

By Stephen Lepitak Back before the turn of the century, an editorial team meeting within Trinity Mirror of The Daily Mirror team was called by its future editor Peter Willis, who had a vision to find a way to celebrate the heroic acts of bravery that the newspaper was regularly reporting in some way. That meeting would lead to an awards ceremony that has become an annual staple in the television calendar where celebrities, politicians and prominent figures acknowledge and reward everyday people for their acts of valor. That ceremony, the Pride of Britain Awards, this year celebrated it’s 20th anniversary, with Read full story › Source: The Drum...

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Ford shows the confidence of Everest Sport drivers in humourous ad

on Dec 2, 2019

By Charlotte McEleny Ford’s latest ad in Australia shows how confident the Everest Sport drivers are, with a film that shows a father competently answering the ‘where do babies come from?’ question. The campaign, titled ‘handle any situation in an Everest Sport’, is centred on the idea that the driver can deal with any problem when they are in the car. In the ad a young boy asks his dad the feared question ‘where do babies come from?’ and his dad answers the question with perfect biological language. While he answers, the ad cuts between views of the car taking on Read full story › Source: The Drum...

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Out of necessity, DTC brands are rewriting the Black Friday rulebook

on Nov 29, 2019

By Katie Deighton Direct-to-consumer brands, with their limited ranges and online conception, once had an ambivalent approach to Black Friday. But as customers demand more, many of these online brands are adopting and evolving the retail frenzy into something more than just discounting. Ad spend has always hit highs the weeks surrounding Thanksgiving, as retailers look to shout the loudest about their Black Friday promotions. Video cost per impression jumps 23% during the holiday season, according to Adobe, while spend on US TV commercials during the first two weeks of November increased by 5% year-on-year, according to MediaRadar. But 2019 could go down as Read full story › Source: The Drum...

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