Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts by admin

Concerned Hong Kong citizens take out newspaper ads urging an end to anti-extradition bill protests

on Aug 16, 2019

By Shawn Lim A group of Hong Kong citizens have taken out ads in various newspapers in the country to list their demands, calling for a clampdown on police violence and an end the ongoing protests. Hong Kong has been rocked over the last couple of months by citizens protesting over a controversial extradition bill and expressing their unhappiness with how China is governing the island. The bill, if enacted, would allow local authorities to detain and extradite people who are wanted in territories that Hong Kong does not have extradition agreements with, including mainland China and Taiwan. The protests have turned violent in nature. The Read full story › Source: The Drum...

Read More

How marketers can unlock the potential of native video ads in the age of TikTok

on Aug 15, 2019

By Alex Khan Step aside, TV. Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile devices than watching TV. This doesn’t mean, however, that today’s mobile users are no longer watching TV programs and video content. In fact, video is one of the most popular mobile activities, taking up nearly 20% of users’ mobile time according to eMarketer. In 2019, people in APAC are spending an average of 164 minutes per day on the internet, more than Read full story › Source: The Drum...

Read More

Iris, Ebiquity, Firehaus, TH_NK, Red-Fern: Meet The Drum Agency Business Awards UK 2019 judges

on Aug 15, 2019

By Danielle Gibson The Drum Agency Business Awards (formerly The Drum Network Awards) is back for 2019 and looking for the very best run agencies in the UK. Clients want to know the businesses they depend on for advice, are well managed in their own right. Not only that but this event gives you the chance to give your key back-office team the recognition they deserve. Earlier this month, it was announced that EY global brand and marketing leader, John Rudaizky will chair the judging panel which features industry experts from; Fawnbrake, Ebiquity, ISBA, FirmDecisions, Smart Energy GB, Doodle, Creative Read full story › Source: The Drum...

Read More

Gill Whitehead to depart Google

on Aug 15, 2019

By Jennifer Faull Gill Whitehead is to depart Google after three years, The Drum can reveal. Whitehead joined the tech giant from Channel 4 in March 2016 when she took up the role of senior director of market insight EMEA. Within a year she was promoted to senior director, client solutions and analytics. Her next role is not yet known. Google declined to comment on its plans to replace her. Whitehead started her career at the Bank of England and then Deloitte Consulting before making the move into broadcasting in 2005 when she joined the BBC as head of strategy, rising to become Read full story › Source: The Drum...

Read More

Why is Amazon hiring blockchain experts for its advertising division?

on Aug 14, 2019

By John McCarthy A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation. The company is looking for a software development engineer with blockchain experience to join its advertising FinTech team. The posting said: “This is an opportunity to define a technology architectural direction of a greenfield area for Amazon‘s advertising business using Blockchain technology.” The team is reportedly focused on creating a “blockchain ledger, billing and reconciliation systems Read full story › Source: The Drum...

Read More