By Gordon Young Rapp’s Troy Hitch has a unique perspective on the ad industry and the incoming onslaught of AI. He sat down with The Drum’s Gordon Young at Possible to explain. At a show dominated by data stacks and automation tools, Troy Hitch stood out. Not because he was louder, but because he was thinking smaller. Or rather, smaller and smarter. “I’ve had a chip on my shoulder for a long time,” said Hitch, Global chief creative officer of RAPP, when The Drum caught up with him at Possible. “I don’t believe in this stinky, big, high-flying stuff. I like it. I think Read full story › Source: The Drum...
Read MoreBy The Drum Team The Irish Data Protection Commission’s clampdown marks a turning point in how data flows are regulated globally. TikTok is once again at the centre of a regulatory storm – and this time, it’s not just about dance videos or underage users. Ireland’s Data Protection Commission (DPC) is is to fine the app’s parent company, ByteDance, €530m for unlawfully transferring European user data to China – a decision that could have consequences well beyond the platform itself. The fine is the third-largest issued under the EU’s General Data Protection Regulation (GDPR). It follows a lengthy investigation that concluded ByteDance breached EU rules Read full story › Source: The Drum...
Read MoreBy Amy Houston The work is the first from ad agency Ark since being appointed as lead shop earlier this year. Magners is welcoming in summer with a burst of dancing energy as it marks a new direction in its advertising and marketing. ‘That’s Magnertism,’ captures the cider maker as the go-to beer garden drink for the upcoming season. “[The campaign] captures the unique spark that Magners brings to any moment. It’s nostalgic, effortless, and perfectly timed,” said Jane Parlon, brand marketing director at Magners. Read more here Read full story › Source: The Drum...
Read MoreBy Jenni Baker Google’s annual Think Measurement 2025 tentpole summit brought together leading voices to explore why ‘curiosity and learning’ is key for marketers to prove their value and drive growth. When marketers are being asked to do more with less, it’s no longer enough to just chase efficiency metrics. At Google’s Think Measurement 2025 summit, a clear narrative emerged: measurement isn’t just about reporting performance, it’s about having the building blocks to unlock data-driven insights that will drive business growth. If marketers aren’t measuring what matters, they could be leaving some serious impact on the table. Biren Kalaria, managing director of data, Read full story › Source: The Drum...
Read MoreBy The Drum Team The Drum caught up with Mike Schott of Volta Media at Possible to talk about screens, shopper psychology and why digital out-of-home still needs to prove it is worth more than 3% of the media pie. Volta’s screens were once best known as free charging stations for electric vehicles – a kind of eco-conscious goodwill gesture for early adopters. Now, with Shell in the driving seat and EV behavior evolving fast, the business is entering a new phase: users are paying to plug in and Volta is ramping up its ambition to be the go-to outdoor retail media network. We Read full story › Source: The Drum...
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