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Digital advertising tips in the face of Covid-19

on Aug 3, 2020

By Elliott Haworth It is a matter of course that when a downturn rears its ugly head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just any old downturn. Unlike a ‘normal’ recession, this time around, consumers are still largely consuming and interacting with brands. And while sectors such as travel and retail have cut spend, most have recalibrated their marketing to suit the circumstances, with varying degrees of success. With more people spending more time at home, digital marketing, complemented by a resurgence in linear TV, have grown ever-more fundamental to driving sales and brand-building as well as driving Read full story › Source: The Drum...

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Keith Weed: brands must help people enjoy summer safely

on Aug 3, 2020

By Keith Weed Keith Weed, president of the Advertising Association, argues that if brands band together to spread crucial public health messages, this industry can play a vital role in rebuilding consumer confidence and rebooting the economy. Lockdown’s impact on our industry has been seismic, but it’s just a small part of the much greater impact that has been felt right across the UK. Everywhere you look there are the very real threats of job losses and the rising concerns of an economy that will not recover quickly or enough to stave off a recession that will hurt all. This is why we need Read full story › Source: The Drum...

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3 Actionable Insights from… Simon Sinek

on Aug 3, 2020

By Kenneth Hein Simon Sinek is a wise human being. He taught us that organizations can only truly inspire if they “start with why”. He taught us that leaders eat last. And now, he is teaching us how leaders should behave in the age of Covid. Here are the three top actions he recommends: 1. Double down on ‘good leadership’. “Human instincts kicked in when it was a global pandemic. So whether somebody was considered a good leader or an ineffective leader previously, as soon as Covid happened they picked up the phone and called their people one-by-one and said, ‘are Read full story › Source: The Drum...

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Marketing Stories: Will artificial intelligence replace human creatives?

on Aug 3, 2020

By The Drum In this episode of Marketing Stories, the podcast that brings to life unmissable articles from our magazine in audio form, chief exec Diane Young explores whether artificial intelligence is on the cusp of supplanting human-led creativity. The question is: will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process? Or are human creative scientists a dying breed? <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks… style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a target=_blank href="https://soundcloud.com/thedrum-2″ title=”TheDrum” target=”_blank” style=”color: #cccccc; text-decoration: none;”>TheDrum · Read full story › Source: The Drum...

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Even after Covid-19, we won’t be returning to our offices... here’s why

on Jul 31, 2020

By Open Mic Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and advertising use-cases. Here he explains why, ‘Out of Office’ is now a permanent fixture and what he’s learned from the process. Like most companies with office-based staff, Covid-19 forced us to embrace home working. However, unlike many companies, we have no intention of going back to the office – even now that we can. The reason is authenticity. The Read full story › Source: The Drum...

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