By Charlotte Hutchings Jaywing’s Charlotte Hutchings looks at four PR trends for the year ahead – all culminating in the inevitable question: how will AI shake up the PR industry? We’ll get on to fake news and AI later, of course. But first, it’s worth noting that expert- and human-led content is still becoming increasingly salient in PR. Leveraging expert commentary and real-life stories is a key strategy for generating effective media coverage across diverse sectors in 2024. So is staying reactive to the news agenda. The emphasis on featuring experts and real people, rather than just brands, aligns with the increasing demand Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Last year, ad spend slowdown was attributed, in part, to a slumping tech sector. However, a week of strong quarterly results for the world’s tech titans suggests an ad industry revival in 2024. This week, five of the world’s biggest tech companies – Microsoft, Apple, Amazon, Meta and Alphabet – reported their latest quarterly earnings. On the whole, the financials indicate that the tech sector, despite layoff rounds as recently as this week (with Zoom, Okta and Jack Dorsey’s Block announcing cuts), is in largely good health. The relative strength of the tech sector, of course, has a rippling effect that Read full story › Source: The Drum...
Read MoreBy Webb Wright The tech giant is positioning its new device as the first of its kind in the emerging “spacial computing” market. Apple’s long-awaited Vision Pro headset – a wearable device which blends virtual reality (VR) with augmented reality (AR) – was released in stores across the US today. Company CEO Tim Cook, who greeted a long line of customers this morning at Apple’s flagship store in New York City, has called the Vision Pro “the most advanced consumer electronics device ever created.” It’s being sold for $3,499, a price tag that’s likely to turn off all but the most devoted Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, AI companies will soon need to submit safety test results with the federal government as part of Biden’s recent Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence. Big tech companies step up in an effort to rival Nvidia Nvidia has long held the generative AI industry in the palm of its hand; many AI companies rely on the chip manufacturer’s graphics processing units (GPUs) in order to train neural networks, and the company’s valuation has skyrocketed as a result. But some big tech companies, weary of Nvidia’s growing monopoly over such a vital and profitable technology, are stepping up their Read full story › Source: The Drum...
Read MoreBy Sam Anderson We gathered a cross-disciplinary panel of AI-interested marketers to canvass their gen AI hopes for the year ahead. Generative AI (gen AI) means a lot of different things to different people: time saver, job threatener, game changer, empty buzzword. Marketers are no different, with opinions ranging from wide-eyed wonder to fear (and loathing). Still, last year saw a rapid ramp-up as agencies began to find real-world use cases for the breakout tech. Different shops have, naturally, met with different degrees of success. Against this backdrop, we gathered seven smart marketers from across departments – copy, innovation, delivery, Read full story › Source: The Drum...
Read More
Industry News