By Alex Bodini Here’s a prediction for you: older demographics will keep flooding to TikTok this year, and start buying stuff there in droves. Alex Bodini of social agency Spin explains the opportunity. At the time of writing, #tiktokmademybuyit has 88bn views on TikTok. No matter how you look at it, that’s a staggering amount. It tells us, in the most concise way possible, that an enormous amount of people are being driven to action by what they see on TikTok. It shows, in short, that social commerce is finally landing and changing how we consume and behave online. Social Read full story › Source: The Drum...
Read MoreBy Hannah Bowler In a cost of living crisis when retailers are competing to be the best value on the high street, the retailer is instead asserting itself as a leader in the health and wellness sector. The last time Holland & Barratt advertised on TV it was plugging its penny sale, the promotion its head of marketing and communications Sarah Moores admits it has become synonymous with. Now though, with a £350m transformation investment behind it and burgeoning health and wellness market to capitalize on, Holland & Barrett has a newfound confidence to market itself beyond price. “It’s safe to say Holland & Barrett Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The leading dating app for Black people champions self-acceptance through the personal journeys of four brave women. Today, BLK Dating App, the largest dating app for the Black community, has launched ‘New Year, Real You: #RealNotPerfect,’ a campaign designed to uplift, inspire and empower Black women in 2024. A two-minute brand film follows a discussion between BLK’s relationship and intimacy expert, Marissa Nelson, and four Black women who recount a time they faced prejudice and judgment in various areas of their life, including dating, education, the professional arena and so on, for embracing their genuine selves last year, be it their traditional Read full story › Source: The Drum...
Read MoreBy Ray Philpott Is the output of your marketing strategy work a dull PowerPoint deck with reams of boringly-presented data? Ledger Bennett’s Ray Philpott paints a picture to argue why it shouldn’t be. Which buzzwords are filling up your LinkedIn feed right now? Here’s one that’s filling up mine: neuroaesthetics. This (admittedly grandiose) word comes from the world of neuroscience – frankly, that’s where any self-respecting B2B buzzword originates. While it isn’t new, neuroaesthetics has been gaining attention of late, to help communicate thinking more creatively, memorably, and emotionally-engagingly. That, in turn, is changing the kind of conversations and relationships we’re having with clients. Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Strong fourth quarter results saw Netflix’s stock price spike more than 7% Tuesday afternoon. Netflix filed its fourth quarter financial results Tuesday afternoon, reporting better-than-expected revenues and subscriber growth. The streaming titan generated $8.83bn in revenue during the quarter, beating an $8.72bn projection from the London Stock Exchange Group (LSEG). The figure represents a 12.5% year-over-year revenue increase. Net income came in under Wall Street projections, reaching $938m, or $2.11 per share. LSEG expected $2.22 per share. The company has in recent months endeavored to diversify its revenue streams in an ever-more saturated market (where, in the US, 85% of Read full story › Source: The Drum...
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