By Kendra Barnett Media experts suggest the partnership signals a broader departure from linear TV for sports and entertainment programming. Streaming giant Netflix has closed a 10-year deal worth more than $5bn for exclusive streaming rights of wrestling entertainment franchise WWE Raw. Announced on Tuesday, the move represents the platform’s largest-ever investment in livestreaming and signals its growing interest in sports entertainment content. The development comes at a critical juncture for Netflix. With new signups stagnating in a saturated market – where, in the US, 85% of households use at least one streaming service, according to recent data from analytics firm HarrisX – Read full story › Source: The Drum...
Read MoreBy Sam Cant After trials last year, Google’s AI-infused results page – dubbed search generative experience (SGE) – still has no official wide-release date. Still, expect it to change everything this year, says Jaywing’s Sam Cant. In 2024, the SEO industry is poised for its biggest shake-up in a decade, with the imminent launch of Google’s new AI results page feature, search generative experience (SGE). SGE promises to revolutionize organic search by introducing AI-generated content directly into search results pages. This increases the chance of users finding the answers they’re looking for, when searching for information or products, without even clicking on a link. This AI-generated Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The social platform is reportedly going public in March. The move could be a boon for the company’s advertising business, which has faced stiff competition in recent years. But the path ahead is not without challenges. Popular social platform Reddit has “detailed plans” to launch its initial public offering (IPO) in March, according to a Reuters report. The move could aid the company’s advertising business in a meaningful way and may help it become profitable, experts say. The site, designed to host community discussions in anonymous threads, has not turned a profit in its nearly 20-year history, according to a Read full story › Source: The Drum...
Read MoreBy Todd Kaufman Whether it’s in the food, film or fashion space, there’s a common trend among brands right now, says Beanstalk’s Todd Kaufman – and it doesn’t look to be slowing down any time soon. While appreciating a brand’s history and heritage has long been a behavior of nostalgia-loving Gen Zs and Millennials, 2023 proved that they are also completely here for new and evolving brand content. With this, we can expect 2024 to be a year of continued brand ubiquity. Last year, no two brands were more visible than Taylor Swift and Barbie. Through content Read full story › Source: The Drum...
Read MoreTech-enhanced tastes to sustainable sips: Bacardi’s top trends shaking up the drinks experience in 2024
By Jenni Baker From AI-powered flavor infusions to the new era of premiumization, we explore four key trends that the marketing industry can embrace from drinks and cocktail culture, per Bacardi’s 2024 Cocktail Trends Report. If 2023 was the year of acknowledging a decade of change, 2024 is the year to embrace it. New experimental mindsets, value-added experiences; one industry at the forefront of this transformation is the drinks and spirits business – with 2024 bringing new tastes of optimism centered around the themes of social connection, togetherness, and ultimately experience. As interest in exploration continues to rise, consumers are Read full story › Source: The Drum...
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