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Award Winning Stories: How Simple joined Little Mix to battle social media trolls

on Sep 17, 2020 | 0 comments

By Stephen Lepitak

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

The latest installment tells the story of how Unilever skin cream brand Simple teamed with the world’s biggest girl band Little Mix to fight back against social media trolls and help those affected by relaying their own experiences of dealing with online hate too.

The campaign from TMW Unlimited saw the brand team up with Ditch the Label as well in an effort to help teens who are affected by online bullying. Graeme Noble, chief creative officer Read full story ›

Source: The Drum