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Award Winning Stories: Why Now TV created a giant statue of Jeff Goldblum

on Aug 6, 2020 | 0 comments

By Stephen Lepitak

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

When subscription service Now TV was aiming to promote its summer offering of content, including blockbuster Jurassic Park, its agency Fever PR devised an eye-catching solution.

The story of Jurassic Jeff, a dinosaur-sized statue of actor Jeff Goldblum sitting, bare-chested next to the Thames was a worldwide phenomenon – but how did it happen in the first place?

Fever PR’s deputy creative director Will Holloway talks through the project which went on to garner global attention – including from Read full story ›

Source: The Drum