By Kyle O'Brien

Whether you liked it or thought it was a weird beer alternative, there’s no doubt that Zima had an impact on the drinking public in the 90s. Now, the drink is back, led by a totally retro ‘Back Not Back’ campaign from Mekanism and PR agency Olson.

With a 90s revival firmly in place – hello Backstreet Boys and NKOTB tours, plus Roseanne and Twin Peaks revivals – the timing seems right to bring back a slightly citrusy “malternative” beverage that went down easy.

The integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio Read full story ›

Source: The Drum