Barbour looks to bring colours of countryside to life with Pantone in online campaign
British heritage brand Barbour has launched an online campaign to celebrate its Pantone collection.
The campaign shows four bloggers’ interpretations of the colours of the countryside, a special film that celebrates ‘releasing the colour’ from the normally toned-down colour palette of Barbour, and a competition that invites Barbour fans to share their own pictures for the chance to win a hotel stay and pieces from the Barbour range.
Barbour’s digital manager, Rebecca Cairney, said: “We were looking for an interesting way to engage with consumers and to bring to life online the colours that make the countryside such a vibrant place Read full story ›
Source: The Drum
