Bartex’s Red Army Vodka breaks alcohol marketing rules for glass bottle shaped as a gun
The Portman Group has ruled that Bartex’s Red Army Vodka has breached alcohol responsibility rules for its association with violence and aggression.
After considering the name, packaging and overall presentation of the product, the Portman Group’s Independent Complaints Panel (ICP) concluded that the name Red Army, in the context of the packaging, together with the packaging itself, were entirely inappropriate for an alcoholic drink, as they suggested a direct association with violent and dangerous behaviour.
In response to the complaint, Bartex stated the product was simply a glass bottle shaped as a gun, sold in a gift pack, and therefore had no Read full story ›
Source: The Drum
