Bauer Media has assembled a pandemic ‘tone’ consultancy called Bauer Adventure from its content, creative and commercial professionals to help brands decide how to market themselves during the pandemic.
The ongoing public health crisis and lockdown has rewritten the rulebook on business set-ups, marketing objectives, media channels and even the creative. As marketing budgets tighten across the board, media owners are moving to help remove the friction from buying and advise on tone and appropriate messaging for a locked-down audience.
The agile consultancy has been created in response to industry furloughs, reduced budgets and stymied production capabilities at home. Read full story ›
Source: The Drum