BBC Three is making some big changes following its move to online only after agreeing a partnership with the UFC in a move that will help draw in its targeted millennial audience.
The new ‘editorial and promotional partnership’ with the UFC will give BBC Three preview and behind-the-scenes content for world’s leading mixed martial arts promotion.
The deal will include coverage of all the European, Middle East and Asian shows with the option of buying additional international shows.
It will exclude any live broadcasting of the events themselves as BT Sport holds the exclusive UK broadcast rights for all UFC events Read full story ›
Source: The Drum
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