Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

BBC trials instant messaging on International News services

on Apr 7, 2014 | 0 comments

By Natalie Mortimer

The BBC has launched instant messaging platforms on Whatsapp and WeChat to hear what voters across India have to say during the country’s election campaign.

BBC News India will receive user-generated content directly from Indian voters while also distributing BBC coverage of the election including videos, special graphics and interview clips on BBC World News, bbc.com and BBC World Service.

Trushar Barot, assistant editor for the Social Media Hub at BBC News, said: “Instant messaging apps have had phenomenal user growth in the past year. We know that hundreds of millions of people are using these platforms to stay connected, but Read full story ›

Source: The Drum