BBH enrolls its entire staff in coding school following BA account win
By Gillian West
Following their retention of the BA advertising account, BBH has readied itself for future advancements in digital by enrolling its entire staff on a coding course.
The Drum has learned that all staff at the agency are being taught the basics of coding on Decoded’s ‘Code in a Day’ course, with a number of staff completing the course last week.
Of the decision to have all staff members learn to coden Mel Exon, chief digital officer at BBH and co-founder of BBH Labs, said: “At BBH we know that creativity these days is defined by a holy trinity of Read full story ›
Source: The Drum
