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Be more Rembrandt: should your brand endline be original or creative?

on Aug 21, 2017 | 0 comments

By Ewen Haldane

Rembrandt painted hundreds of portraits over his lifetime. Even to the untrained eye, there is a uniquely original pattern and signature style which they nearly all share.

His technique was so distinctive that investment bank ING, working with J. Walter Thompson, were recently able to programme an AI machine to paint a completely new, ‘original’ Rembrandt portrait that looks, at first glance, indistinguishable from the kind of thing he would have created himself. For all his genius, Rembrandt was fairly predictable.

Picasso, on the other hand was highly creative. His style was anything but monolithic and evolved via highly differentiated Read full story ›

Source: The Drum