Beats Music hires Pepsi’s Bozoma Saint John as first marketing chief
Beats Music has hired Pepsi’s Bozoma Saint John as its first marketing chief.
Bozoma, who was formerly director of music and entertainment marketing at PepsiCo, will take up her new role as senior VP and head of global marketing on 14 April, reporting to CEO Ian Rogers.
Saint John will head up all Beats Music marketing initiatives from brand and performance marketing to collaborations with AT&T, Target and Beats Electronics.
Her remit will also include running strategic marketing initiatives to “earn and nurture” true consumer brand recognition, loyalty and equity, driving Beats Music’s place at the forefront of pop culture, according Read full story ›
Source: The Drum
