By Webb Wright
Dove discusses how its latest, powerful effort continues ‘to widen the stereotypical view of beauty for all women.’
Earlier this week, Dove launched a social media campaign which aimed to shift public perception of greying hair and fight back against ageism and sexism in the workplace. The campaign — centered on the hashtag #KeepTheGrey — is an extension of its ongoing mission to promote a more inclusive and expansive definition of beauty, especially for women.
That mission came into clearer focus back in 2004, when the Unilever-owned brand launched ‘Real Beauty,’ a global campaign which sought to break down the Read full story ›
Source: The Drum