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Behind Dove’s #KeepTheGrey battle against ageism and sexism

on Aug 26, 2022 | 0 comments

By Webb Wright

Dove discusses how its latest, powerful effort continues ‘to widen the stereotypical view of beauty for all women.’

Earlier this week, Dove launched a social media campaign which aimed to shift public perception of greying hair and fight back against ageism and sexism in the workplace. The campaign — centered on the hashtag #KeepTheGrey — is an extension of its ongoing mission to promote a more inclusive and expansive definition of beauty, especially for women.

That mission came into clearer focus back in 2004, when the Unilever-owned brand launched ‘Real Beauty,’ a global campaign which sought to break down the Read full story ›

Source: The Drum