By Seb Joseph
Belvedere is open to striking more product placement deals in order to generate greater brand awareness after hailing the success of its appearance in the latest James Bond film – Spectre.
The premium vodka is in the midst of its marketing for the 24th film in the franchise, celebrating its launch this week with a screening of its own in London. It’s the first time Belvedere has paid to be in a film of this scale and while the tie-up is “exceeding expectations” six weeks in, president Charles Gibb said it will wait until early next year to decide whether Read full story ›
Source: The Drum