Betfair marks Grand National with app pairing users up with horses to bet on
Betfair has launched an app that matches up users with their perfect-match horses ahead of Saturday’s Grand National.
The web-based ‘Equinder’ mobile app was inspired by dating app Tinder and matches users to a horse through an algorithm based on their details and likes. Users then swipe to accept or reject their matching horse and can begin placing their bets.
Harry Phillips, consumer PR manager at Betfair, said: “At Betfair, we consistently endeavour to create innovative and thrilling betting experiences for our customers, as well as attracting new users, and what better way to help people select their horse for the Grand Read full story ›
Source: The Drum
