Black Friday starts when the last slice of pumpkin pie is finished
According to the most recent holiday shopping data, all that tryptophan doesn’t seem to be doing anything.
‘Black Friday‘ is becoming a misnomer, as shoppers are increasingly turning to their devices as soon as Thanksgiving dinner ends.
According to a report from Adobe, final Thanksgiving day sales totaled $3.7bn in online spend, a 28% growth year-over-year.
Mobile is driving that growth. This Thanksgiving marked the first day to see $1bn in sales come from smartphones, according to Adobe. And average order value increased by 8% compared to last year’s feast.
Marketers will need to adapt to these changing Read full story ›
Source: The Drum
