By Ishbel Macleod

Tarek Najm – the founder of Microsoft AdCenter and of Bing Knowledge Web – has formed Parllay, a brand and audience engagement company.

The Seattle based company has announced the general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels, with the aim to help marketers move away from a siloed approach.

“The Parllay ecosystem of products helps brands cut through the social clutter and establish meaningful relationships with their customers and build branded communities at scale,” said chief executive Najm.

“As a team of former data mining, advertising and knowledge engineering executives, we saw an opportunity to Read full story ›

Source: The Drum