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Brand bounce-back: Flipkart marketing lead expects Indian festive season to trigger growth

on Sep 30, 2020 | 0 comments

By amit bapna

In this column, The Drum asks marketers across categories and geographies to share their experience of combating the Covid-19 crisis, the learnings along the way, how they tweaked their go-to-market strategies and what their new playbook looks like as they seek growth. This week Vikas Gupta, head of customer, marketing and digital Businesses, Flipkart, shares his learnings and the future plans of the leading Indian e-commerce marketplace, that aims to “understand the needs and expectations of Indian consumers better than most”.

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Source: The Drum