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Brand bounce-back: Tata Consumer Products marketing VP says authenticity is key

on Sep 15, 2020 | 0 comments

By amit bapna

In this new column, The Drum asks marketers across categories and geographies to share their experience of combating the Covid-19 crisis, the learnings along the way, how they tweaked their go-to-market strategies and what their new playbook looks like as they seek growth. This week Puneet Das, vice president marketing, beverages, India at Tata Consumer Products, shares his learnings and lessons. Das, based in Mumbai, oversees the beverage portfolio of one of the largest companies in the beverage segment in India.

Marketing with a heart

The most important learning for brands during this crisis is to be authentic and try Read full story ›

Source: The Drum