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Brands in South East Asia do not ask for diverse and inclusive ads, agencies reveal

on Oct 26, 2021 | 0 comments

By Shawn Lim

Advertising agencies in South East Asia have revealed they never see specifications for diversity in client briefs even though there is an increase in awareness around diversity and inclusion in media and marketing.

Brands like Kotex, Avon, Colgate, Apple, and Nike were the standout names that have the best gender representation in advertising in SEA, according to R3’s “Diversity: From Agency to Ads” report which surveyed agencies in Singapore, Thailand, Malaysia, Philippines, and Hong Kong and included a study of gender representation in 300 video advertisements broadcast in the region

All brands scored positively in areas of avoiding objectification, positive body image Read full story ›

Source: The Drum